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The Italian Makes It

A Vibrant YouTuber with an Italian Twist

Branding . Web Design

The Italian Makes It Website Hero Image
The Italian Makes It Website Hero Image

Project Overview

This was a fun project to work on, and something I had never really done before. The Italian Makes It is a Youtube channel headed up by an Italian lady, Consuelo, with an infectious excitement for all things creative.

To kick off her creative YouTube exploits, I was tasked with creating the new channel’s branding. It would also be used for other social channels and a supporting website that features the videos in blog posts.

The website features a CMS so blog posts can be added and videos embedded by the client quickly and easily.


The Italian Makes It logos branding
The Italian Makes It video logo ident
The Italian Makes It About and Blog pages
The Italian Makes It YouTube Channel and website on mobile screens

Maintaining Consistent Branding

Maintaining consistency for any brand is fundemental, and The Italian Makes it wanted to make sure this was a priority for their own branding.

We worked together on a set of brand guidelines that were easy to follow and implement when creating thumbnails for their videos, and for creating social posts.

The results are bold and vibrant, which reflect Consuelo’s personality and approach to her videos perfectly.

YouTube thumbnails for The Italain Makes It videos and social posts

Let’s bring your ideas to life!

Are you facing a creative challenge, or would you like to discuss my work? Leave your details and I’ll get back to you.

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