Project Overview
BEAM Onboard are a specialist in vehicle connectivity and tracking. They offer a comprehensive range of solutions to consumers and the transport industry. This means there is a wide range of services and products available to suit all types of customers.
The challenge was to develop a website that presents all the products and services in a way that can be easily accessed and purchased.
As a result, some advanced features were integrated into the E-Commerce website to enable an ecosystem to easily manage the online business. These included a built-in CRM and Email marketing system, live chat, subscription management, and stock management for product components.
Integrations
- CRM
- Live Chat
- Subscriptions
- E-Commerce
- Stock Management
Simplifying multiple services with concise and clear branding
BEAM Onboard have a number of dedicated services to support their customers. These include after sales engineer support, real-time tracking and telematics, and data SIM management. The challenge was to design them in a way that is simple for customers to easily understand and recognise what they are.
The approach was to apply each service with the same branding design concept for a unified family of solutions, while a simple naming convention is used to clearly describe what they are. Different colours were used to easily differentiate between them further.
The branding for each service was carried over and expanded on for all of BEAM Onboard’s marketing material, physical products, and their engineer service vehicle.
