Project Overview
Casio G-Shock probably doesn’t need an introduction, as their rugged watches’ reputation often proceeds them. However, they wanted to take the G-Shock brand on a UK tour in their ‘Tough Bus’, to promote G-Shock watches to a younger audience.
Casio approached me to create two illustrated characters to adorn the sides of the bus., a skater, and a clubber. The challenge was to create characters that were simple, bold, and recognisable. They had to scale up and stand out, so they could be seen clearly from a distance, drawing visitors to the bus.
Services
- Illustration
- Digital Design
- Photography
Incorporating the Watches
G-Shock wanted me to create the characters wearing real watches and to have the same watches covering the height of the double decker bus.
They didn’t have any product imagery that I could use. I had to photograph the watches in way to look like they were being worn by the characters.
Additionally I photographed the real watches in high-resolution to enable large scale reproduction on the side of the bus.
The result was an instantly recognisable bus that proved to a be success at the Summer’s festivals.
